Do Mobile Sites Really Matter?

April 21, 2015 • Posted in Social Media & Marketing, Web

mobile site designs from Real GraphicsHave you ever tried to pull up a website on your phone or tablet and it took what seems like forever for the page to load? That could be because that site you were trying to access was not optimized for mobile viewing. What usually happens next is you search for another website that will load fast, has the information you’re looking for, and has sufficient content and text that fits perfectly on your device’s screen. And the website you tried to visit first simply ends up losing a potential customer all because they’re website isn’t optimized for mobile viewing.

Due to all the files and information it takes to build a website, accessing a website from a mobile device can sometimes be an unsatisfying experience if the website is not mobile optimized. The website could take a very long time to load and if and when it does load, the formatting and size of the text and images on the webpage can make it difficult to view the site properly. Even though our mobile phone and internet speeds increase every year, a fast site load time is crucially important. Most users will click off a slow loading site after only 1 second of waiting – talk about impatient!
In 2014, the number of people using their mobile devices to access the web surpassed the number of people using their PCs. This is especially why simply having a website is no longer enough. Now we must have mobile optimized websites that are able to be found and viewed on any device. Many businesses have gone as far as creating mobile apps that users can download onto their devices to have instant optimized access to the content they need. While having a mobile app is a perfect solution, it can be expensive, and possibly overkill if the business doesn’t have enough content to make the app fulfilling and worthwhile for the user to want to download and keep on their device.

Having a mobile optimized website is more cost effective than having a mobile app, and mobile users will have the ability to access your website content through many different smartphone and tablet devices. Having a mobile site created is a simple process that will help ensure that you don’t lose any potential customers browsing from their mobile devices. Some websites are created to be responsive so that they can be viewed properly on both desktop and mobile devices. You can use Google’s free tool to see if your site is mobile friendly and what you need to fix: https://www.google.com/webmasters/tools/mobile-friendly/. Let us know if you would like to talk about your site and how we can help get you where you need to be!

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