Real Graphics Blog
Do Mobile Sites Really Matter?

April 21, 2015 • Posted in Social Media & Marketing, Web

mobile site designs from Real GraphicsHave you ever tried to pull up a website on your phone or tablet and it took what seems like forever for the page to load? That could be because that site you were trying to access was not optimized for mobile viewing. What usually happens next is you search for another website that will load fast, has the information you’re looking for, and has sufficient content and text that fits perfectly on your device’s screen. And the website you tried to visit first simply ends up losing a potential customer all because they’re website isn’t optimized for mobile viewing.

Due to all the files and information it takes to build a website, accessing a website from a mobile device can sometimes be an unsatisfying experience if the website is not mobile optimized. The website could take a very long time to load and if and when it does load, the formatting and size of the text and images on the webpage can make it difficult to view the site properly. Even though our mobile phone and internet speeds increase every year, a fast site load time is crucially important. Most users will click off a slow loading site after only 1 second of waiting – talk about impatient!
In 2014, the number of people using their mobile devices to access the web surpassed the number of people using their PCs. This is especially why simply having a website is no longer enough. Now we must have mobile optimized websites that are able to be found and viewed on any device. Many businesses have gone as far as creating mobile apps that users can download onto their devices to have instant optimized access to the content they need. While having a mobile app is a perfect solution, it can be expensive, and possibly overkill if the business doesn’t have enough content to make the app fulfilling and worthwhile for the user to want to download and keep on their device.

Having a mobile optimized website is more cost effective than having a mobile app, and mobile users will have the ability to access your website content through many different smartphone and tablet devices. Having a mobile site created is a simple process that will help ensure that you don’t lose any potential customers browsing from their mobile devices. Some websites are created to be responsive so that they can be viewed properly on both desktop and mobile devices. You can use Google’s free tool to see if your site is mobile friendly and what you need to fix: https://www.google.com/webmasters/tools/mobile-friendly/. Let us know if you would like to talk about your site and how we can help get you where you need to be!

Don’t Flush Your SEO Campaign

December 10, 2014 • Posted in Social Media & Marketing, Web

real graphics seo down the toilet seo graphicWhen it comes to search engine optimization (SEO) and boosting your page rank (PR), there is a lot of information to keep track of.  Since Google updates their algorithms on a regular basis, some people like to try
and find ways to “work around” their process.  The practice of finding and promoting loopholes and workarounds to undermine the standards set in place by Google and other major search engines is called “Black Hat” SEO.

The SEO industry has rapidly grown to become an extremely lucrative market, and has created a competitive industry as the internet has grown and developed.  Since the competition in the SEO industry had become so heightened, many companies turned to “Black Hat” and illegal tactics to gain the upper hand over competitors.  The most popular search engine companies – including Google, Yahoo, and Bing – have learned of many of these “Black Hat” SEO methods and make sure to inform people that these methods are a violation of their terms.  The search engines began to enforce rules prohibiting “Black Hat” SEO methods and failure to comply could lead to the de-indexing of your website.

Simply put, “Black Hat” SEO is the term that describes the use of unethical, illegal, or prohibited methods in order to increase a website’s PR.  Here are 3 examples of black hat methods currently being used in SEO campaigns:

 Keyword Stuffing

Keyword stuffing is one of the most commonly used and abused methods of “Black Hat” SEO.  Keyword stuffing involves the over use of certain keywords on your website intended to increase traffic from search engine results.  With keyword stuffing, you will often see a bunch of keywords in small text at the bottom of a webpage repeated over and over with variations.  While using keywords is encouraged, over use of a keyword phrase or term can make your content sound unnatural, and cause a lower PR.

Cloaking

 Cloaking is essentially a method that allows one to display different information to their website’s visitors than the information provided to the search engines.  Although there are instances of cloaking that are not considered “Black Hat”, when used to deceive the search engines, cloaking should be avoided at all costs.  When presented with the option to use cloaking tactics on your website, make sure that you review the search engine’s terms to find out what is allowed and what’s not to prevent your website from being banned.

Redirects

Redirects can be both good and bad when it comes to SEO.  One of the most common “White Hat” uses for redirects is for pages that are being updated and need to be temporarily deactivated.  In that scenario, a redirect will send visitors to an alternate page on your website when they have received a 404 error, or indication that the webpage is unavailable.  An example of a “Black Hat” way of using a redirect page would be if a visitor clicked on your website link and was brought to a landing page with very little content value, then moments later was redirected to a sales page or signup form.

All of the methods mentioned above can be used in your SEO campaign for legitimate and logical reasons.  But if you use them in your SEO campaign as “Black Hat” methods, your website is at risk for being banned from.  Search engines pride themselves on providing accurate, relevant, and useful results and have a low tolerance policy for “Black Hat” methods and what many people would refer to as spam.  Though the instant gratification is motivation enough for some, the long term effects of violating terms by using “Black Hat” SEO methods is simply not worth it in the long run.

Don’t flush your SEO efforts down the toilet with black hat tactics!

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